About Us

At the core of our work is a belief that leadership is both a skill and a responsibility. We help managers, directors, and physician leaders unlock their potential by blending structure, empathy, and accountability. 

Maxime brings together over a decade of military service, four years as a healthcare executive, and his current role as CEO of an Academic Medical Department. His journey has always centred on building strong teams, guiding leaders, and ensuring people thrive in high-stakes environments.

With a BA and MBA, professional designations including CHE (Certified Health Executive) and PMP (Project Management Professional), and certification in the EQ-i 2.0 emotional intelligence assessment, Maxime combines rigorous training with real-world leadership experience. His master’s thesis on mentorship and onboarding continues to shape his passion for supporting others through coaching and transition.

 Our coaching is grounded in two complementary worlds:

• Military leadership – structured, disciplined, and focused on results.
• Healthcare leadership – compassionate, collaborative, and grounded in empathy.
   

This blend creates a coaching style that is both clear and supportive: challenging when necessary, but always rooted in growth.

We provide customized marketing strategies tailored to your business needs, helping you reach your target audience and achieve your marketing goals.

Many leaders know they want to grow but don’t know where to begin. Emotional intelligence is often the key. Using EQ-i 2.0 as a practical, evidence-based tool, Max helps clients identify strengths, uncover blind spots, and chart a path for meaningful development.